 |
[email protected] |
 |
3275638434 |
 |
 |
| Paper Publishing WeChat |
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Chinese Online Games Going Global: Cross-Cultural Communication Strategies in Practice
LI Xia-qing, LI Zheng-he, KANG Zhi-feng
Full-Text PDF
XML 49 Views
DOI:10.17265/2159-5836/2025.09.009
School of Foreign Languages, Shanghai University, Shanghai, China School of Foreign Languages, Shanghai University, Shanghai, China Heilongjiang International Studies University, Harbin,China;College of Foreign Languages and literature, Fudan University, Shanghai, China
The international dissemination of culture is an inevitable trajectory of national development and a direct reflection of soft power enhancement. As a core sector of the digital cultural industry, the global expansion of Chinese games has become both a symbolic vehicle of China’s “going global” strategy and an important medium for cultural communication. The rapid rise of China’s online gaming industry demonstrates the growing strength of national soft power. In recent years, Chinese games have achieved notable success in overseas markets, marked by broader global presence, continuous technological innovation, and deeper industrial collaboration. With strong policy support, the industry has advanced from its initial emergence to a stage where quantitative growth is increasingly accompanied by qualitative improvement. This transformation not only elevates the industry to a new developmental phase but also positions Chinese games as a vital conduit for cross-cultural exchange and international engagement.
Chinese games going global, cultural integration, technological innovation, localization strategies, cross-media storytelling
Journal of Literature and Art Studies, September 2025, Vol. 15, No. 9, 732-736
Cheng, B. (2024). Chinese games “going overseas” and their contribution to the dissemination of Chinese culture. China’s Foreign Trade, (02).
Cui, Q. L. (2017). Localization project management. Beijing: University of International Business and Economics Press.
Deng, Z. Q. & He, L. Q. (2024). Strategies for the international communication of Chinese domestic games. Media Forum, (14), 10-13.
Dunne, K. J. (2006). Perspectives on localization. Amsterdam: John Benjamins.
Jenkins, H. (2003). Transmedia storytelling: Moving characters from books to films to video games can make them stronger and more compelling. MIT Technology Review.
Liu, J. Q. (2025). The path of international communication of excellent traditional Chinese culture based on mobile games: A case study of Genshin Impact. Communication and Copyright, (5), 82-85.
Liu, M. (2013). A study of localization translation from the perspective of information economics (Doctoral Dissertation: Nankai University, Tianjin).
Lü, W. Y. (2021). Media integration and collective intelligence: Exploring the possibilities of transmedia storytelling. Journal of Beijing Film Academy, (12), 76-83.
Pei, Y. G., & Suo, Y. Q. (2022). Exploring innovative paths for promoting traditional Chinese culture overseas: From the perspective of game localization in digital publishing. Publishing Horizons, (15).
Qianzhan Industry Research Institute. (2024, May 5). 2024 panorama of China’s mobile game industry [EB/OL]. Retrieved May 20, 2024, from https://www.qianzhan.com/analyst/detail/220/240430-cc104664.html
She, J. Q., & Zheng, J. H. (2024). Examining cross-media narrative practices of Chinese mobile games: A case study of Arknights. China Media Technology, 31(11), 37-40, 49.
Sun, J. K., & Liu, T. (2022). The distant connection: the margins of storyworlds and the heterogeneity of intertexts. Journalism & Communication Review, (2), 49-56, 71.
Tang, Y. C., & Xiao, W. Q. (2017). New perspectives in translation studies: Video game translation—A review of The Translation and Localization of Video Games: Globalizing Entertainment Software. Eastern Translation, (5), 90-92, 95.
The Paper. (2024, August 30). Insights into Chinese games going overseas [EB/OL]. Retrieved September 28, 2024, from https://www.thepaper.cn/newsDetail_forward_28554713
Wang, L. (2024). From online literature to online games: The reflection of soft power behind the successful overseas expansion of China’s guochao trend. Hubei Social Sciences, (12), 149-160.
Yang, J. Z., Cheng, S. Q., Zhao, Y. H., et al. (2024, August 27). From big market to industry “breaking the circle” overseas. Economic Information Daily, p. 004.
Yu, G. M., & Jing, Q. (2018). Game communication theory: A dominant practical paradigm in the era of intelligent media. Social Sciences Front, (1).
Zhang, W. J. (2013). The application of creative translation in game localization. Modern Communication, (12).